The “metro” version of the ad is one of several that are being developed for various types of outdoor media. The highway billboard version will be much simpler. Read the fascinating story below about the design and polling of the ReThink911 ad.

WTC 7 to Take Center Stage with $600K Ad Campaign

Yes… you read that right: $600,000. ReThink911* (a.k.a. Operation Tip the Planet) has raised $300,000 in pledges to match every dollar YOU raise by July 31 for this massive September advertising campaign.