Thursday, 23 October 2014
© by Frances T. Shure
Architects and Engineers for 911 Truth

911-experts-shure Editor’s Note: Frances Shure, M.A., L.P.C., has performed an in-depth analysis addressing a key issue of our time: “Why Do Good People Become Silent—or Worse—About 9/11?” The resulting essay, being presented here as a series, is a synthesis of both academic research and clinical observations.

In answering the question in the title of this essay, the two October segments — Part 10: Terror Management Theory, and Part 11: Systems Justification Theory — examined, respectively, how the fear of our own death, and the need to feel good about the cultural system in which we live, can create resistance to the evidence indicating that the official story about 9/11 is a lie. Research shows that even though the educational efforts of 9/11 skeptics may be resisted, there is a delayed impact upon the listener, resulting in later attitude shifts in favor of the facts about 9/11.

We continue Ms. Shure’s analysis in November with Part 12: Signal Detection Theory, which reports on whether or not people perceive information amid external and internal distractions, and how this perception may effect their receptivity to the educational efforts of 9/11 skeptics.

The study of how acutely individuals discriminate when making decisions, including psychological factors that bias those decisions, has resulted in the Signal Detection Theory.1

Nearly all human decisions are made in an environment of uncertainty. All of the stimuli, both external and internal, that create this uncertainty are called “noise.” To perceive reality accurately, we must be able to detect a “signal” amid the distracting noise. The more noise there is, the harder it is to detect the signal.

Example: You are looking for a person (signal) in a crowded room. If there are 100 people (external noise) in the room, your likelihood of spotting her is much greater than if there are 1,000 people (more external noise) in the room. If you are exhausted (internal noise) or you view the person as disagreeable (internal noise), you will have a harder time finding her.

How does this theory apply to why people are silent, or worse, about the information provided to them by 9/11 skeptics?

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